Ihsan is an old man who has a market in a small village in Turkey. After his wife's death, Ihsan starts to believe that pepper is evil. Journalist Ferit chases Ihsan to make a story about him in contrast to Ihsan's stubbornness. Then, Ihsan tries to convince the craftsman in the village that pepper is evil, harmful to humankind. However, the craftsman ignores Ihsan. Later, Ihsan visits Pepper farm owner Kemal, to stop pepper production. But Kemal rejects Ihsan. Ihsan decides to burn the pepper farm to save the village although he is unaware of Ferit's chase. Kemal stops Ihsan and Ferit, tortures both of them, to leave the village. In conclusion, Ihsan leaves the town with Ferit and unburden himself about his Pepper phobia.
